Norris Portfolio
Design – Development – Marrketing – Consulting

What is Direct Response Advertising and Marketing?

The best definition of Direct Response is advertising or marketing that encourages a direct action from a person. Typically, you want someone to request additional information or make a purchase and you expect them to do it NOW!!

At Norris Portfolio, we call it “Advertising That Makes The Phone Ring.” Although it is much more. Today, we drive traffic to Web sites and directly to retail store locations. It’s advertising that get’s results.

Unlike “branding,” direct response is designed to create traffic — now!

Most of the businesses that come to us need business today. They don’t have time to wait two or three years for their “image campaign” to kick in.

Turn on your television almost anytime of the day and you’ll see a TV commercial using direct response techniques. For $19.95 you can receive record albums, diet plans, products to clean your car … the list is endless!

But direct response can also be used to sell items that marketers thought could only be sold by retail stores – such as wireless telephones.

At Norris Portfolio, we are your direct response source. Our program includes, but is not limited to:

• Direct Mail
• Radio, Television, Newspaper and Magazines
• Free Standing Inserts, Marriage Mail and Door Hangers
• Internet Web Sites and E-Commerce
• Telemarketing -Inbound and Outbound