Media Buying involves the negotiating, purchase and placement of the media plan. Based on the Media Strategy, Norris Portfolio buyers will negotiate with various media outlets for the best rates and placements of the media plan. At the same time, Norris Portfolio media buyers will be working with the media reps to identify opportunities for “added-value”, like no-cost sponsorships, and radio remotes, which will increase your media exposure, enhance your marketing message and create additional value from your media buys. Frequently, these promotions can be negotiated into a buy a little or no additional cost, but can improve the effectiveness of the advertising.
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