Promotion concepts are never developed in isolation. It is only with a clear understanding of each of the following components of the overall assignment, can the right “Concept” be created.
● Brand or Corporate Objectives
● Promotional Objectives
● Brand Profile, Image and Personality
● Knowledge of the Target Audience
● Promotion Strategies
● Promotion Tactic
In addition to knowing the Strategies and Tactics that need to be employed, every promotion concept must be relevant to the target audience!
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GE/Sanyo - Eneloop USA
NecesSea
PhaseII Transportation
Allen Villere
Stand Up MRI LA
Mimi NOLA
Louisiana Custom Closets
Covey Rise Lodge
Glucocil
