Norris Portfolio
Design – Development – Marrketing – Consulting

Social media integration is the syncing of all social media profiles on various social media platforms and aligning their functionality with that of a company’s main website.

Using the social media platforms that are right for a business can have a positive effect on traffic for their website. Installing sharing tools will allow a visitor to share what they’re reading with others via social networking. Not only is social media promotion the fastest way to spread a brand’s message but it also gives the customers a voice.

Social media allows customers to give instant feedback on products and services. They become a part of the social branding of a company. This is where some companies fail. If a brand isn’t responding to its engaged consumers, they lose valuable advocacy and break spread of the brand’s message. The branding can quickly go from “The company that cares” to “The company that doesn’t listen”.   

It’s what we call the creation of a social value chain that enriches the brand and business growth.  Social media integration ensures that genuine interest is sparked by real people around a brand. Building a community of repeat customers will help a brand gain in social finance and create a credible social name among consumers in general.